Connecting website and advertising in one journey.
A project that considered website experience and Google Ads as complementary digital touchpoints.
Look at the whole journey.
The website and Google Ads were planned as parts of one digital journey, connecting the ad message with the visitor's landing experience.
Content, service explanations and conversion points were considered together.
Make the website easier to use.
Visitors should be able to understand the services quickly and find a clear way to get in touch.
Visual hierarchy and copy were planned to communicate technical services without unnecessary complexity.
Connect ads to the right landing pages.
The aim wasn't only to generate traffic, but to align campaign messaging with the experience after the click.
Campaign structure and destination pages were considered together to support meaningful measurement.
Keep improving.
Treating web and advertising as connected work makes it easier to refine the message over time.